Mentioning higher purpose, this of course has one of its own, like everything: I need money. Self-appointed messiahship seems a great earning opportunity. You can say I'd be tricking people, but the way I see it, other churches do that as well. They don't even give you a month of free pizza consumption every year. Seriously, how can anybody ever go there?
Pondering it over and over, the idea gets a lot cooler when money's not involved. Than it's really the poking message it supposed to be. So I'll do some research on "what it takes to start a church to piss people off". Meanwhile, I'll spend time on jobs.cz ..... and the hardly earned money on pizza, mozzarella and prosciutto.